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The question is, why is the idea of being "cool" growing so fast among young people, while there are other age groups too, like adults, kids, and older people?
The reason is that, whether it's social media, businesspeople, or politicians—everyone tries to use the youth for their own benefit. They create trends, and young people follow them to try and look cool.
Another big question is why are youth more affected by these trends and brands that are considered cool?
It’s because this is the age when they are figuring out who they are. They want to show that they are unique in society and among their age group.
There are many reasons behind this:
Their identity is confused.
They have insecurities from childhood.
They often don’t accept themselves the way they are.
And they are afraid that others won't accept them either.
That’s why young people often change themselves to follow these trends—so that people will accept them, and they can feel like they belong.
Now the question is, where did this "cool" trend come from, and how did it spread so deeply among our youth?
It came from Hollywood and pop culture, where being cool was shown as a sign of youth independence.
Then, from the 1980s until now, big companies started using "coolness" in branding and advertising. For example, Apple used it in their ads. Nike also used it to sell their products.
Because of this, young people found an easy and ready-made way to get attention and be noticed—without working hard for it. Just by following trends, they could look stylish and emotionally strong in front of society, even if they weren’t truly confident inside.
Cool culture is like a mirror of our youth's psychology. It shows us what their mental and emotional needs really are. It also tells us that we need to understand these needs and help them in the right way—so they don’t get fooled or used by fake trends, brands, and social media.
For many youths, these trends and brands act like training wheels—just like the small wheels on a bicycle when you're learning to ride. These trends help them shape their identity and figure out who they are.
As parents, it is our responsibility to help our youth live with purpose—to focus more on meaning in life than just following cool trends.
The first step is to build a strong and loving relationship with them. Accept them, talk to them, and stay connected. Help them understand that in our society, moral values are more important than just looking cool or following trends.
We should also train and support our youth so they can recognize their strengths and talents and use them in a positive way.
As parents, we should also try to be role models. And we can teach them about great people in history—especially the Prophets (peace be upon them) and other inspiring personalities—who showed courage, kindness, creativity, and compassion. These qualities are more valuable than just following what’s trending.
Also, remind them that trends come and go—they keep changing with time. But our moral values are our foundation. They stay with us forever.
Finally, help young people stop fearing how they look on the outside. Instead, teach them to focus on their character, values, and inner strengths. This will help them become confident and strong individuals.
Sidra Sabir
EI Batch 4
