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Presenting messages that are clear and useful is one of the greatest strengths of good leadership. Studies show that leaders spend about 70–90% of their time communicating, which makes it the very base of their work. Good communication builds trust, reduces confusion, and helps a team move toward common goals. It also motivates people to act with confidence and purpose. Words alone are not enough; tone of voice, body language, and eye contact give the message more trust and power.
In quality management, communication keeps everything aligned, efficient, and cooperative. Poor communication causes confusion, lowers morale, and leads to failed plans. Barriers include stress, cultural differences, and unclear messages. The “six Cs” of communication—courtesy, concreteness, clarity , correctness, concieseness, and completeness—help leaders stay effective. Leadership is not just about holding authority; it grows from the relationships built through meaningful communication.
Ultimately, leadership is not all about authority, but about guiding others through a clear vision expressed with skillful communication.
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